Today I am going to be introducing a brand which I have recently discovered. Madia & Matilda have a strong focus on sustainable clothing, launched in 2013 this unique brand has a really creative edge. I asked them a few questions to find out more about how they've grown and their plans for the future.
Where did the inspiration for the clothing brand start?
From my love of sustainable clothes, grown from a university project
How has sustainable clothing developed since its launch?
The sustainable market is constantly growing, developing as more and more consumers find out more about sustainable living
Which have been your most successful designs and why do you think this is?
Our pleated skirts are always a bestseller, I think its because they're a staple item, which is timeless.
Who is your main target market, how do you promote to them?
Our target market is 16 to 39, however with our new alterations service we also reach up to the age of 70
Do you have any further plans for expansion in the future?
Yes we have a number of different plans in the pipeline. The alterations service being one of our new operations, which we will provide in our new sustainable lifestyle section.
I have added some of my favourite designs below and also their links to their website, tumblr and Facebook here so you can discover them for yourself!
This stunning black dress is a must for every girls wardrobe
A casual but elegant style, a particular favourite of mine
For a more casual look, this set is perfect for those warmer autumn days
x~Jess~x
Twitter: @simplyjess97
Instagram: @heyitsjess97
Instagram: @heyitsjess97
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